Oui, c’est un article marronnier, j’en conviens ! Mais la période s’y prête fortement, car si vous êtes à la Com’ d’une entreprise, l’événement récurrent et assez prévisible des fêtes de fin d’année et l’arrivée imminente (et souhaitée) de 2021 vous incitent à réfléchir, cette année encore à vos cartes…

I know this is evergreen content! The month of December lends itself to it, though. Indeed, the holiday season is a recurring and predictable event. …

Here is a ranking of the 15 most used social networks in the world every month, as of October 2020. Sources include Mediametrie for French statistics and websites like statista.com, wearesocial.com, Hootsuite, etc., for worldwide data. Sources also include around 50 press articles (list available upon request, please feel free…

I had a hunch that companies who post jobs most of the time don’t follow up with candidates they don’t pick! — A few weeks ago, I asked my followers to answer two short polls. I had a hunch that companies who post jobs most of the time don’t follow up with candidates they don’t pick. These polls are not based on a representative sample of the population, as more official polls…

I have published 21 issues of our internal newsletter over the course of nine years. This represents a total of more than 600 pages of editorial content, using 7 to 8 different magazine templates, with contributions from more than ten departments in the company (R&D, CEO, Human Resources, Sales, Asic…

To me, media relations are (almost) more an art form than a job, even though it is one of the many tasks a Communication Director, a Communication Manager, or a fortiori a Press Officer has to master. …

I designed a simple method, devoid of complicated calculations, which, I hope, will help you finally find out if your exhibitions are profitable… a little, a lot, or not nearly enough. In a textbook case, everything is simple: During my Communication Studies classes (quite some time ago…), the favored method was straightforward: we added all the costs…