French Communication Director since 2004, I'm passionate by Comunication and I'm ready & motivated to work on any Com projects. Feel free to ask me!
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Vous me pardonnerez ce titre quelque peu piège à clics, mais l’algorithme de LinkedIn nous complique tous la vie et la visibilité organique des articles semble avoir été un peu baissée… au profit des vidéos ou pire, des stories… oui je parle des stories éphémères de LinkedIn !

Mais rassurez-vous, les articles LinkedIn apportent toujours de la (bonne et qualitative) visibilité, des contacts professionnels ou commerciaux, des statistiques intéressantes et surtout, ils vous offrent la certitude d’être lus/vus car ils font suite à un CTA (Call to Action), le clic sur votre post… Ce qui n’est pas le cas avec…


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Oui, c’est un article marronnier, j’en conviens ! Mais la période s’y prête fortement, car si vous êtes à la Com’ d’une entreprise, l’événement récurrent et assez prévisible des fêtes de fin d’année et l’arrivée imminente (et souhaitée) de 2021 vous incitent à réfléchir, cette année encore à vos cartes de vœux professionnelles que vous enverrez à vos clients, partenaires et prospects début janvier !

Tout est dit dans le titre, oui il faut faire des cartes, et sur support papier de préférence, avec petit mot manuscrit ; je vais m’efforcer de vous en convaincre -si ce n’est pas déjà…


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I know this is evergreen content! The month of December lends itself to it, though. Indeed, the holiday season is a recurring and predictable event. If you work for the Communication department, the imminent (and much yearned for) arrival of 2021 should spur you to start thinking about what kind of business greeting cards you are going to send to your clients, partners, and prospects, in early January.

I said it all in the title of this article. You have to send cards, preferably on a print medium, along with a handwritten message. …


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Here is a ranking of the 15 most used social networks in the world every month, as of October 2020. Sources include Mediametrie for French statistics and websites like statista.com, wearesocial.com, Hootsuite, etc., for worldwide data. Sources also include around 50 press articles (list available upon request, please feel free to ask for it in the comments section). What should you be doing about these 15 networks if you work for the Communication department? Well, it varies depending on each social network, if you’re a B2B or B2C company, your geographic location, your target market, etc. …


I had a hunch that companies who post jobs most of the time don’t follow up with candidates they don’t pick!

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A few weeks ago, I asked my followers to answer two short polls. I had a hunch that companies who post jobs most of the time don’t follow up with candidates they don’t pick. These polls are not based on a representative sample of the population, as more official polls would be, but they will have to do for now. In an excellent article published on LinkedIn in 2016, Hélène Ly was already noting that, in March 2015, 81% of candidates never received any follow-up for job positions they applied to. …


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I have published 21 issues of our internal newsletter over the course of nine years. This represents a total of more than 600 pages of editorial content, using 7 to 8 different magazine templates, with contributions from more than ten departments in the company (R&D, CEO, Human Resources, Sales, Asic Design, Marketing, Support, Presale, Communication, Legal, Business Development, etc.).


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To me, media relations are (almost) more an art form than a job, even though it is one of the many tasks a Communication Director, a Communication Manager, or a fortiori a Press Officer has to master. Media relations is the art of keeping good and productive relationships with journalists, making sure they have plenty of good reasons to write about your company and your products.

For many companies and people working in communication roles, this is usually expedited by sending a rather insipid press release, via an utterly generic email to a contact list of press people that somebody…


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I designed a simple method, devoid of complicated calculations, which, I hope, will help you finally find out if your exhibitions are profitable… a little, a lot, or not nearly enough.

In a textbook case, everything is simple:

During my Communication Studies classes (quite some time ago…), the favored method was straightforward: we added all the costs generated by the exhibition in column A and compared the result with all the sales made during the exhibition in column B.

If column B was greater than column A, then the sales covered the costs, and the CEO would celebrate, congratulate the sales manager, and maybe even the communication…

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